Store Optimization.
A continuous experimentation programme. Every uplift we claim has a test document behind it.
Make more of the visitors you already have.
Conversion optimisation starts by understanding what is stopping people from buying. We combine analytics, qualitative evidence and a review of the shopping journey to turn vague concerns into prioritised hypotheses.
Evidence before changes. Learning after release.
We examine discovery, product pages, cart and checkout together. Session recordings and heatmaps can suggest friction, but they do not prove a change will work. Where traffic and tooling allow, controlled tests help separate useful changes from assumptions.
When a store does not have enough traffic for a reliable experiment, we explain the limitation and use a clearly documented improvement approach. Results are considered alongside average order value, return behaviour and the economics of the offer.
Is this the right service for you?
The right starting point depends on the problem, your current setup and the resources available to your team. These are some of the situations where this service can help.
- Stores with traffic but weak conversion
- Brands with confusing product journeys
- Teams needing a prioritised testing roadmap
- Merchants unsure which redesign changes matter
What's included.
Funnel & analytics review
We examine the path from landing to purchase and check whether the available data is trustworthy.
Behaviour research
Heatmaps, recordings and customer feedback add context to quantitative drop-off patterns.
Product & collection UX
Information hierarchy, merchandising, filters and product reassurance are reviewed against customer needs.
Cart & checkout review
Cart friction, shipping communication and available checkout improvements are prioritised within platform constraints.
Experimentation roadmap
Hypotheses are ranked by impact, evidence and implementation effort, with testing where feasible.
Implementation & learning
Approved changes are shipped, measured and documented so the next round builds on what was learned.
Why work with Verunda?
A small specialist team, a practical brief and a clear understanding of what the work is meant to achieve. We connect delivery with the business context rather than treating the task in isolation.
Direct specialist involvement
Discuss the work with the people shaping it. Clear ownership helps keep decisions connected to delivery.
Scope before execution
Requirements, responsibilities and dependencies are agreed before the work begins, with changes discussed rather than assumed.
Useful handover
You receive the agreed work with the context needed to use it and a practical view of what should happen next.
How we work.
Each stage has a purpose: reduce uncertainty, make the right decisions and review the work against the brief.
Review the foundations
Audit the current setup, available data, customer journey and commercial priorities.
Build the roadmap
Agree the channel or testing priorities, responsibilities and scope of the first phase.
Execute & measure
Launch the agreed work and check the measurement needed to assess it.
Learn & improve
Review evidence, document decisions and refine the next round of activity.
An agreed brief and a practical order of work.
Work considered alongside the wider store, brand and customer journey.
A documented handover and priorities for the next phase.
Common questions.
A clearer brief makes a better project. Here are the details worth knowing before we begin.
- A/B testing roadmap
- Checkout optimization
- Funnel & analytics review
- Heatmaps & session recording analysis
- Product page CRO
- Pricing & offer testing
Connected services.
Your next move starts with a conversation.
Tell us what you want to achieve. We'll shape the scope, the priorities and the right next step together.