E-commerce Design & Development.
Storefronts built around merchandising logic — not templates. Shopify, Shopify Plus and headless builds that hold up under real traffic.
A Shopify store built around buying.
A storefront should make your products easier to discover, understand and buy. We connect brand presentation with merchandising, navigation and the everyday operational needs of your business. Custom design is valuable when it helps customers move forward, not when it adds friction.
A complete storefront, not just a new theme.
We begin with your catalogue, customer journeys and existing store data. Collection structure, filters, product information and cart behaviour are designed together so the shopping experience feels consistent from arrival to checkout.
Subscriptions, reviews, POS, ERP and fulfilment connections are considered during discovery. For platform migrations, product and customer data, URL mapping and redirects are planned carefully; we do not promise that moving platforms can never affect rankings.
Is this the right service for you?
The right starting point depends on the problem, your current setup and the resources available to your team. These are some of the situations where this service can help.
- Brands launching or redesigning on Shopify
- Stores outgrowing a generic theme
- Merchants migrating from another platform
- Teams needing operational integrations
What's included.
Custom theme design
A distinct storefront with reusable templates, thoughtful merchandising and visual design aligned to your brand.
Conversion-focused UX
Collection discovery, product detail, cart interactions and mobile journeys are organised around informed purchase decisions.
Performance optimisation
Theme assets, scripts and images are reviewed against Core Web Vitals and the realities of your app stack.
Apps & business integrations
Subscriptions, reviews, POS, ERP and 3PL connections are scoped around your operational requirements.
Platform migrations
Products, content and agreed customer data are mapped, with redirect planning and validation before launch.
Launch & growth readiness
Analytics, functional checks, editor handover and post-launch priorities connect delivery with the next phase of growth.
Why work with Verunda?
A small specialist team, a practical brief and a clear understanding of what the work is meant to achieve. We connect delivery with the business context rather than treating the task in isolation.
Direct specialist involvement
Discuss the work with the people shaping it. Clear ownership helps keep decisions connected to delivery.
Scope before execution
Requirements, responsibilities and dependencies are agreed before the work begins, with changes discussed rather than assumed.
Useful handover
You receive the agreed work with the context needed to use it and a practical view of what should happen next.
How we work.
Each stage has a purpose: reduce uncertainty, make the right decisions and review the work against the brief.
Discovery
Understand your goals, audience, existing setup and requirements before agreeing the project brief.
Design & plan
Map the journeys, creative or operational approach and resolve the key decisions before implementation.
Build & validate
Produce the agreed work and review it against the brief, relevant devices and real workflows.
Launch & hand over
Deliver the approved work, explain how to use it and agree the next support or improvement priorities.
An agreed brief and a practical order of work.
Work considered alongside the wider store, brand and customer journey.
A documented handover and priorities for the next phase.
A partner, not another layer.
“Verunda is the first team that told us what to stop doing. Six months later our repeat rate doubled and we were spending less.”
Helena Croft
Founder, Aureus Skincare
“They act like operators, not an agency. Every call ended with a decision and an owner, and the numbers moved every month.”
James Oyelaran
Managing Director, Northwind Coffee
“We had worked with two big agencies before. The difference here is you talk to the people doing the work.”
Sophie Lambert
Head of Digital, Lune Atelier
Different brands. Thoughtful stores.
Common questions.
A clearer brief makes a better project. Here are the details worth knowing before we begin.
- Information architecture & catalogue strategy
- Custom theme or headless build
- Product page systems & bundling
- Performance budget and Core Web Vitals work
Connected services.
Your next move starts with a conversation.
Tell us what you want to achieve. We'll shape the scope, the priorities and the right next step together.