Paid Ads.
Spend managed on contribution margin, not vanity ROAS. Meta, Google, TikTok, and a creative testing cadence that never stalls.
Find demand. Test the message. Protect the margin.
Paid media brings reach, but reach alone is not a growth strategy. We connect the offer, the creative, the landing experience and the measurement so campaign decisions reflect your business rather than isolated platform numbers.
One acquisition plan across the right channels.
Google, Meta and TikTok each play a different role. We assess where customer intent and your creative strengths align, then structure campaigns around the product range, audiences and objectives. Pinterest can be considered where it fits the audience and brief.
Tracking quality affects every optimisation decision. We review events and consent requirements alongside the campaigns, test creative systematically and evaluate performance against your costs. Media spend and production are treated separately from management scope.
Is this the right service for you?
The right starting point depends on the problem, your current setup and the resources available to your team. These are some of the situations where this service can help.
- Brands ready to test paid acquisition
- Stores with disconnected ad accounts
- Teams lacking a creative testing cadence
- Merchants needing clearer conversion measurement
What's included.
Account & opportunity audit
Campaign structure, historical performance, audiences and the offer are reviewed before changing spend.
Google search & shopping
Search, Shopping and Performance Max are scoped around product data, customer intent and trading priorities.
Meta & TikTok campaigns
Prospecting and retargeting campaigns use the appropriate formats and audience approach for each platform.
Creative testing
A structured cycle of messages, concepts and formats helps identify what deserves further investment.
Tracking & landing journeys
Analytics events, conversion signals and destination pages are checked as part of the acquisition system.
Commercial reporting
Spend, orders, revenue and relevant margin context are brought together for practical decisions.
Why work with Verunda?
A small specialist team, a practical brief and a clear understanding of what the work is meant to achieve. We connect delivery with the business context rather than treating the task in isolation.
Direct specialist involvement
Discuss the work with the people shaping it. Clear ownership helps keep decisions connected to delivery.
Scope before execution
Requirements, responsibilities and dependencies are agreed before the work begins, with changes discussed rather than assumed.
Useful handover
You receive the agreed work with the context needed to use it and a practical view of what should happen next.
How we work.
Each stage has a purpose: reduce uncertainty, make the right decisions and review the work against the brief.
Review the foundations
Audit the current setup, available data, customer journey and commercial priorities.
Build the roadmap
Agree the channel or testing priorities, responsibilities and scope of the first phase.
Execute & measure
Launch the agreed work and check the measurement needed to assess it.
Learn & improve
Review evidence, document decisions and refine the next round of activity.
An agreed brief and a practical order of work.
Work considered alongside the wider store, brand and customer journey.
A documented handover and priorities for the next phase.
Common questions.
A clearer brief makes a better project. Here are the details worth knowing before we begin.
- Meta (Facebook/Instagram) campaign management
- Google Ads (Search, Shopping, Performance Max)
- TikTok Ads
- Creative testing cadence & ad production
- Retargeting
- Conversion tracking (GA4, Meta CAPI)
Connected services.
Your next move starts with a conversation.
Tell us what you want to achieve. We'll shape the scope, the priorities and the right next step together.