Paid AdsEmail MarketingCRO
Vertex Running
Performance footwear brand rebuilt its acquisition and retention loop end to end.
18% → 41%Repeat rate
-33%CAC
+2.1xLTV
The challenge
Strong first purchase, almost no second one. CAC rose every quarter.
Our approach
Creative testing system for paid, a post-purchase education sequence, and a replacement-cycle winback flow tied to mileage.
Before
18% repeat rate, CAC up 40% year on year.
After
41% repeat rate, creative testing cadence of 12 concepts per month.
Tools used
ShopifyKlaviyoGoogle AdsMotion