SEOBranding & Identity

Terra Ceramics

An artisan studio that now owns its category search results.

34Page-one keywords

4% → 58%Online revenue

+740%Sessions

The challenge

Beautiful product, invisible online. Every sale came from two markets and a single stockist.

Technical cleanup, a collection-level content architecture, and photography direction that made the catalogue indexable and shoppable.

Before

Zero page-one keywords, 96% of revenue from offline markets.

After

Owns 34 page-one commercial keywords, online is now the primary channel.

Tools used

ShopifyScreaming FrogAhrefsGSC