Branding & IdentityShopify DesignSEO
Northwind Coffee
A specialty roaster given a shelf-ready identity and a subscription engine.
0 → 2,400Subscribers
+2,600%Organic traffic
+38%AOV
The challenge
Wholesale paid the bills, but direct-to-consumer was an afterthought with no recognisable identity.
Our approach
New identity system across packaging and web, a subscription flow with roast-preference onboarding, and topical SEO clusters on brewing.
Before
No DTC identity, one-off purchases only, 400 monthly organic sessions.
After
Full identity system, subscription-first storefront, 11k monthly organic sessions.
Tools used
ShopifyRechargeAhrefsFigma