Store OptimizationPaid AdsCRO
Lune Atelier
A slow-fashion label scaled paid acquisition without losing contribution margin.
3.2x scaledAd spend
8.4s → 2.1sLCP
-27%Returns
The challenge
Paid spend had plateaued: every extra pound of budget lowered blended margin.
Our approach
We rebuilt the collection experience around fit confidence, cut page weight by 61%, and restructured campaigns around margin tiers rather than ROAS.
Before
8.4s LCP, 4.1% return rate on ads traffic, flat spend at break-even.
After
2.1s LCP, size-guidance module, campaigns segmented by contribution margin.
Tools used
ShopifyMeta AdsTriple WhaleHotjar