E-commerce DevelopmentStore Optimization
Fernhaus Plants
A local plant shop turned a fragile storefront into a national operation.
-94%Order errors
+167%Revenue
1 → 12Markets
The challenge
A theme stretched past breaking point: live inventory issues, failed shipping rules, no care content.
Our approach
Rebuilt the theme with a proper inventory and shipping-zone architecture, plus a care-guide content layer feeding organic and lifecycle.
Before
Weekly oversell incidents, 6 shipping errors per 100 orders.
After
Zone-based shipping logic, live inventory sync, 90-guide care library.
Tools used
ShopifyStock SyncFigmaGA4