Shopify DesignCROEmail Marketing
Aureus Skincare
A clinical skincare line rebuilt around one hero routine instead of forty SKUs.
+214%Revenue
0.9% → 2.8%Mobile CVR
31%Email share
The challenge
Aureus had strong repeat customers but a storefront that buried its best product under an unfiltered catalogue. Mobile conversion sat below 1%.
Our approach
We restructured the catalogue around three routines, rebuilt the product page with objection-led sections, and replaced a single broadcast list with eight lifecycle flows.
Before
40 undifferentiated SKUs, 0.9% mobile conversion, no lifecycle email.
After
Three routine bundles, redesigned PDP, eight automated flows driving 31% of revenue.
Tools used
Shopify PlusKlaviyoFigmaGA4