5x+ Return on ad budget
An online seller of sewing machine parts and accessories. We earned an average 5.5x return on ad spend in just 4 months.
Overview
An online reseller of sewing machine equipment and accessories for all makes and models, run by owners with 17 years in the industry serving top-quality products.
The challenge
Visitors and sales were declining, Google visibility was dropping and conversion was slipping, with technical errors from attempts to fix older issues themselves. They needed a new revenue engine, repaired tracking and a foundation for the future.
Our solution
In the first 4 months we improved the store experience to convert more visitors and cleaned product data for visibility and organisation. We:
Optimised the site to raise conversion for existing visitors
Fixed tracking codes to monitor ad performance and user data
Optimised the product feed for discoverability
Set up diversified, targeted campaigns for different audiences
Generated $362K in first-year revenue at a 5.5x ROAS
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