Verunda
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Consumer electronics

1889% Growth in organic revenue

An electronics reseller based in New Jersey. We scaled their organic revenue by 1,889%.

PlatformShopify
Project length9 months
IndustryConsumer Electronics
Campaign typeSEO
Electronics Reseller storefront

Overview

An online-exclusive electronics reseller in Edison, New Jersey, selling brands like LG, Samsung and Weber since 2003 — starting on eBay before expanding to other marketplaces and their own website.

The challenge

Most sales came from self-run Google Shopping campaigns. After a Google Ads update, sales dropped sharply. With expensive products and a high bounce rate, they needed a cost-effective way to drive traffic without paying for every click.

Our solution

Over 9 months we optimised the store to convert existing traffic and published new content monthly to rank for relevant, high-volume keywords. We:

Got the client discovered for non-branded keywords

Cleaned up broken links and pages scaring customers away

Published content that built authority and engagement

Raised overall site authority to rank faster

Generated over $155K in organic revenue

Scoreboard
+529%Organic users
+43%Organic engagement rate
+1925%Organic conversions
+1889%Organic revenue

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