Verunda
All case studies
Medical equipment

$255K Revenue growth in 90 days

An online seller of emergency medical equipment. We grew their revenue by 164% in just 90 days.

PlatformShopify
Project lengthOngoing
IndustryMedical Equipment
Campaign typeSEO + PPC
Medical Equipment Retailer storefront

Overview

This client sells new and used emergency medical equipment and accessories, stocking brands like Stryker and Ferno across many use cases. They have been a name in their industry for 20 years, known for best-in-market pricing and quality customer service.

The challenge

Sales had been declining steadily for several years. The site name, branding and product line had changed without proper SEO practice, and multiple agencies had run PPC in an account with broken tracking and data. They needed their ad accounts repaired, technical and structural SEO fixes, and a recovery in traffic lost to past mistakes.

Our solution

Within 90 days we repaired what was already in place while laying the foundation to target new keywords and growth opportunities. We:

Redesigned the site to lift the existing conversion rate

Fixed conversion tracking in Google Ads

Optimised existing Google Ads and launched new ones

Added fresh content to category and product pages

Redirected 1,000 broken links and repaired 30 collection pages

Generated $255K in revenue within 3 months

Scoreboard
45%+Conversion rate
164%+Total revenue
61%+Orders
17x+ROAS

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